Ben 10: Alien Force Game Creator Lands on CartoonNetwork.com to Massive Viewer Adoption and Record Game Play
CartoonNetwork.com's build-your-own game yields 380,000 new
fan-created games, smashing the site's game play and unique visitor
records its first week online
ATLANTA--(Business Wire)--
Cartoon Network's avid Ben 10 fan base launched more than 380,000
new online games in one week at CN.com with Ben 10: Alien Force Game
Creator, Cartoon Network New Media's first online game to incorporate
user-generated content. The user-generated game hit the site May 5 and
garnered more than 20 million game plays its first week online,
outstripping the site's previous debut-week game play record of 5
million set in March by Ben 10 Alien Force: Forever Defense.
The game's immediate success also yielded record-breaking unique
visitors numbers for CartoonNetwork.com with more than 1 million
unique visitors every day for the week of May 5-11. The site hit a
record high for the week beginning May 4, with more than 5 million
unique visitors. Saturday May 10, CartoonNetwork.com clocked 1.5
million unique visitors, a single-day record.
Specific CartoonNetwork.com highlights since the debut of Ben 10:
Alien Force Game Creator include the following:
-- 384,109 Ben 10: Alien Force Game Creator games created
-- 20,293,876 Game Creator game plays
-- 5,317,993 unique visitors for the week beginning May 4
(Data from internal Omniture statistics.)
"Ben 10 fans as well as online gaming fans have embraced this new
build-your-own game in droves, validating Cartoon Network's conviction
that kids recognize the value of immersive and sophisticated games,"
said Molly Chase, vice president and executive producer of Cartoon
Network New Media. "Our online fans are building and sharing this game
and enjoying an unprecedented level of interaction with both a
favorite show and their fellow fans. We see this type of game as a
wave of the future for the online gaming market and have already begun
work on expanding the experience to feature another popular network
franchise."
"What is most impressive is the quality of the games that kids are
creating," said Art Roche, Cartoon Network New Media creative
director. "The execution of this new game creator concept has been
remarkable so far and it shows that kids truly enjoy creative online
activities."
Ben 10 games currently dominate the top 10 most popular games at
CartoonNetwork.com, holding five of the top 10 spots, including Ben
10: Alien Force Forever Defense at No. 2; Ben 10: Alien Force Action
Packs at No. 3; Ben 10: Battle Ready at No. 4 and Ben 10: Cannonbolt
Pinball at No. 5.
Ben 10: Alien Force premiered Friday, April 18, 2008 at 8 p.m.
(ET, PT), and was the most-watched original series premiere in Cartoon
Network history. Ben 10: Alien Force begins the next chapter in the
continuing Ben 10 saga five years later when 15-year-old Ben Tennyson
chooses to once again put on the OMNITRIX and discovers that it has
reconfigured his DNA and can now transform him into 10 brand new
aliens. Joined by his super-powered cousin Gwen Tennyson and his
equally powerful former enemy Kevin Levin, Ben is on a mission to find
his missing Grandpa Max. In order to save his Grandpa, Ben must defeat
the evil DNALIENS, a powerful alien race intent on destroying the
galaxy, starting with planet Earth.
About Cartoon Network New Media
Cartoon Network New Media is responsible for the production of
Cartoon Network's popular Web sites, which include CartoonNetwork.com,
ToonamiJetstream.com, Awesomehouseparty.com and CartoonNetworkYa.com
(the Spanish-language site for kids). These sites are some of the most
popular entertainment sites in the world for kids, currently
attracting an average of more than 5 million unique users each month
in the United States (Nielsen//NetRatings). The top attraction is
their roster of games, which drew more than 2 billion game plays in
2007. In addition, Cartoon Network New Media is the creative force
behind Cartoon Network's video-on-demand offerings, interactive TV and
mobile offerings, which include partnerships with such major carriers
as Sprint, Cingular and Verizon.
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than
91 million U.S. homes and 160 countries around the world, is Turner
Broadcasting System, Inc.'s ad-supported cable service offering the
best in original, acquired and classic animated entertainment for kids
and families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday
and 10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its
channel space with Adult Swim, a late-night destination showcasing
original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates
and programs branded news, entertainment, animation and young adult
media environments on television and other platforms for consumers
around the world.
mPRm Public Relations
Jessica Wolf, 323-933-3399
JWolf@mprm.com
or
Cartoon Network
Tim DeClaire, 404-575-9283
tim.declaire@turner.com
Copyright Business Wire 2008
