* Renews AdSense deal with Google for two years
* Terms not disclosed
* Shares jump 18.7 percent
(Adds details, CEO comment, share reaction)
JERUSALEM, July 1 Israeli Internet company
IncrediMail Ltd MAIL.O MAIL.TA said on Wednesday it had
reached a new agreement to use Google Inc's (GOOG.O) AdSense
advertisement application for another two years.
Terms of the deal were not disclosed.
"We are very happy, having extended our agreement with
Google," said IncrediMail CEO Ofer Adler in a statement. "This
renewal reflects the positive relationship established between
our companies and a relationship that has allowed IncrediMail to
continue to perform well."
IncrediMail, which designs high end personal desktop
software, has been using AdSense since 2006, enabling it to
share advertising revenue generated from users clicking on links
sponsored by Google.
"These sponsored links represent a significant revenue
generating channel for IncrediMail in its efforts to monetize
its user base," the company said.
IncrediMail reported in May that about 70 percent of its
revenue was generated from its search business model, which
includes multiple search engines.
The company's shares were up 18.7 percent in afternoon
trading in Tel Aviv.
(Reporting by Joseph Nasr, Editing by Hans Peters)