LOS ANGELES (Hollywood Reporter) - "The Simpsons Movie"
topped the DVD sales chart in the final week before Christmas,
after a colorful promotion across the United States.
In New York, the Empire State Building was turned Simpsons
yellow, while pink-frosted D'oh!Nut sprinkles were handed out
to workers in downtown Los Angeles.
The Fox DVD was followed on the Nielsen VideoScan First
Alert sales chart by "Harry Potter and the Order of the
Phoenix" at No. 2 and "The Bourne Ultimatum" at No. 3, each
down a notch from their debut frame.
Most of the other big summer theatricals released earlier
in the quarter generated strong sales in the week ended
December 23, including "Pirates of the Caribbean: At World's
End," landing at No. 4, "Ratatouille," at No. 8, and "Shrek the
Third" at No. 11.
On Home Media Magazine's rental chart, "Bourne" was No. 1
for a second week, while "Simpsons" debuted at No. 2. "Bourne"
generated $12.8 million in rental revenue, nearly as much as it
did its first week in stores, while "Simpsons" was close behind
with estimated earnings of $11.8 million.