LOS ANGELES (Hollywood Reporter) - NBC Universal's Bravo
emerged as the most "gay-friendly" company, according to a
survey from Prime Access and PlanetOut.
Four of the five top-ranked brands were from the media and
technology sectors. Following Bravo were Apple, Showtime and
Fifty-two percent of gay consumers polled recognized Bravo,
which has aired many series featuring gay personalities,
including "Queer Eye for the Straight Guy" and "Working Out,"
as gay-friendly. Bravo also was perceived as highly
gay-friendly among straight consumers (28 percent).
Among gay consumers, Apple finished second with a 39
percent score, followed by Showtime (35 percent) and HBO (34
percent). The list was rounded about by nonmedia companies
including Absolut, Levi's and American Express.
None of the companies perceived as least gay-friendly was
in the media and technology sector. Top finishers on that list
included BP, Gilette, Cadillac and Kraft.