| NEW YORK
NEW YORK Movie rental chain Blockbuster Inc is
in talks with all the major mobile phone makers about
partnerships aimed at making it easier for consumers to watch
movies on the go, Chief Executive James Keyes said on Tuesday.
Keyes told the Reuters Media Summit he started watching
movies on his BlackBerry after some help from a technical
expert at Blockbuster and from Jim Balsillie, the co-chief
executive of Blackberry maker Research in Motion Ltd.
"We're talking with virtually all of the major
manufacturers about the opportunity to provide greater mobility
and convenience," Keyes said, when asked if the company is
talking to phone makers such as Nokia Oyj, Samsung Electronics
Co and Motorola Inc.
Keyes, who also uses the iPhone from Apple Inc, said
Blockbuster is in talks with software companies about possible
partnerships, but he did not name them.
The executive, who asked his technician to download movies
from Blockbuster's Movielink online service to a tiny storage
card that is then inserted into his BlackBerry, did not give
details on how the process could be made easier.
"The challenge is how do I make this convenient for
everybody," Keyes said.
Blockbuster is looking for new ways to expand its business
as consumers, including himself, have an increasing number of
entertainment options besides renting movies at the store, the
"It is a rare treat for me to sit at home with my family
and watch a DVD," he said.
(Click here to see
Reuters MediaFile blog)
(Reporting by Sinead Carew; Editing by Derek Caney/Jeffrey