LOS ANGELES (Reuters) - Video chain Blockbuster, which recently filed for bankruptcy, will soon launch its first national TV ad campaign since 2007, and the campaign will take aim at rivals Netflix and Redbox.
A spokeswoman said Blockbuster, which recently won court approval for $125 million in financing to keep operating while in bankruptcy, will spend from $15 million to $20 million on the campaign, which kicks off on November 22.
The goal of the campaign is to increase awareness in the fact that Blockbuster rents new releases 28 days before Netflix and Redbox, a unit of Coinstar, Blockbuster said.
The company said a second TV spot will begin airing on December 7.
Editing by Carol Bishopric