May 20, 2009 / 4:39 AM / 8 years ago

"Monsters vs. Aliens" to duke it out as TV pilot

NEW YORK (Hollywood Reporter) - Nickelodeon has ordered a pilot from DreamWorks Animation for a series based on the studio’s recent “Monsters vs. Aliens” movie, DWA CEO Jeffrey Katzenberg said Tuesday.

He was speaking at the 37th Annual J.P. Morgan Technology, Media and Telecom Conference in Boston in an appearance that was Webcast.

DWA and Nick last week announced a deal for the co-production of “Kung Fu Panda: The Series,” based on last year’s hit movie. The two also collaborate on the successful series “The Penguins of Madagascar,” for which the partners will launch an aggressive licensing campaign early next year, Katzenberg said Tuesday.

He predicted that DWA’s annual TV business could bring in annual revenue of $40 million to $60 million and grow from there.

Regarding previously announced DreamWorks Animation television specials based on “Kung Fu Panda” and “Shrek,” Katzenberg confirmed that they will both air on NBC. “Scared Shrekless” will be a Halloween special, followed by a “Kung Fu Panda” holiday-season special.

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