TiVo, Best Buy set marketing alliance

NEW YORK (Reuters) - TiVo Inc announced on Thursday a marketing alliance with retailer Best Buy and will consider putting its television recording technology into Best Buy's own brand of TVs and electronics.

Financial details of the pact were not disclosed.

Under the alliance, Best Buy, the top U.S. specialty consumer electronics retailer, will boost marketing and merchandising of TiVo's digital video recorders. TiVo will give Best Buy "consistent presence" in a showcase area on TiVo on-screen systems.

The companies also announced plans to incorporate aspects of their brands in each other's electronics, but no specific dates were mentioned.

TiVo and Best Buy said they plan to "investigate" development of a unique user interface for TiVo DVRs purchased at Best Buy, and TiVo will explore integration of its system in devices carrying Best Buy's exclusive brands, such as Insignia.

(Reporting by Franklin Paul; Editing by Tim Dobbyn)