* Discount 52.4 pct to Thursday close; 37.3 pct to ex-rights
* Dubai woes weigh on price, but issue to succeed -analysts
* Offers 6 new shares for every 7 held
* ING shares down 1 percent, lagging insurance index
(Adds analyst, asset manager comments, updates shares)
By Gilbert Kreijger
AMSTERDAM, Nov 27 ING (ING.AS) priced a rights issue intended to raise 7.5 billion euros ($11.2 billion) at a steep discount, hoping to reduce its dependence on state aid by tapping shareholders made warier by Dubai's debt crisis.
ING, which is issuing 1.768 billion new shares on top of more than 2 billion shares already outstanding, joins a flurry of European financial institutions offering discounted shares to repair balance sheets or pay back governments that bailed them out during the peak of the financial crisis.
The debt crisis that engulfed Dubai this week likely depressed ING's 4.24 euro issue price but would not prevent the cash call, which is set to become the eighth-largest rights issue globally, analysts said. [ID:nGEE5AP0T2]
"You have to make a decision at some point and I think ING has agreed with the underwriters that this was the best plan, which had sufficient chances to be successful," analyst Maarten Altena of SNS Securities said.
Amsterdam-based ING will use the bulk of the proceeds to repay half of the 10 billion euros in state aid it got last year. The bank and insurer is splitting its operations as part of a restructuring deal with the European Commission reached in light of the aid payment. [ID:nGEE5AN0L0] [ID:nLQ54845]
37 PERCENT DISCOUNT
The offer price represents a 52.4 percent discount to Thursday's closing price of 8.916 euros and a 37.3 percent discount to the theoretical ex-rights price (TERP).
The TERP discount compares with a 38.6 percent discount for UK banking group Lloyds' (LLOY.L) rights issue on Tuesday, 40.6 percent for Sweden's Swedbank (SWEDa.ST) in September, and close to 30 percent for French rivals Societe Generale (SOGN.PA) and BNP Paribas (BNPP.PA) last month. [ID:nGEE5AM0R8] [ID:nLE621022]
"This sounds like quite a cheap deal. They are trying to make it attractive," said Rob Koenders at Dutch asset manager Harmony Vermogensbeheer, which owns ING shares and says it may subscribe to the offering.
ING shares were down 1 percent at 8.82 euros by 1003 GMT after falling as much as 5.7 percent in early deals and compared with a 0.24 percent rise in the DJ Stoxx European Insurance index .SXIP.
ING shares have fallen 24 percent since the breakup announcement last month due to uncertainty about the company's value after the split and dilution concerns. The insurance index has fallen 9 percent over the same period. [ID:nLR84976]
ING is offering 6 new shares for every 7 held. The subscription and trading periods for the rights run from Nov. 30 until Dec. 15. Any rights that have not been exercised will offered in a rump offering on Dec. 16, ING said.
The issue is fully underwritten by syndicate of banks led by Goldman Sachs (GS.N) and J.P. Morgan, while Goldman Sachs, ING Bank and J.P. Morgan are joint global coordinators.
For more details on the rights issue, double click on [ID:nGEE5AQ05G] Please double-click on the newslinks below for recent stories about: [NL-FIN-RTRS-LEN] Dutch financial sector [NL-MCE-RTRS-LEN] The Dutch economy
(Editing by John Stonestreet)
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