Midwest takes TPG's raised bid, AirTran backs off

By Lilla Zuill

NEW YORK (Reuters) - Midwest Air Group Inc. MEH.A, which had been fending off hostile suitor AirTran Holdings Inc. (AAI.N), said on Friday it accepted a raised bid of $450 million from private equity firm TPG Capital and Northwest Airlines Corp. NWA.N.

AirTran, which had wanted to combine Midwest's hubs in Milwaukee and Kansas City with its presence on the East Coast, ended its dogged pursuit of Midwest, which began in October.

"We accept the Midwest board's decision," AirTran Chief Executive Joe Leonard said in a statement.

On Sunday, AirTran let a lower bid expire and said it would focus on a growth strategy that did not include Midwest. The carrier later revived its takeover plans with a higher bid on Tuesday.

Shares of AirTran rose as much as 5 percent in early trading but later were unchanged from Thursday's close on the New York Stock Exchange.

During the 10-month saga, AirTran raised its bid for Midwest at least four times, ultimately reaching $16.25 a share, and succeeded in getting three nominees elected to Midwest's board of directors. But in the end, the No. 10 U.S. carrier was unwilling to match TPG's $17-a-share offer.

The winning bid, which includes a passive minority investment from Midwest partner Northwest Airlines, represents a nearly 16 percent premium to Midwest's closing share price of $14.70 on Thursday on the American Stock Exchange. TPG's previous offer was $16 a share.

The success of the TPG bid protects Northwest's dominance in upper Midwestern markets by slowing AirTran's expansion on those routes. TPG said it may eventually sell Midwest to Northwest or re-list it on the stock market.

One analyst said the failure of AirTran's bid may be a blessing for the airline.

"The potential revenue synergies could easily have disappeared if Northwest had decided to aggressively defend its turf -- something that looked increasingly likely," said Kevin Crissey, an analyst at UBS Investment Research, in a note.

SAGA ENDS

The deal marks the end of a protracted and testy battle between AirTran and Midwest, which worked tirelessly to fend off its rival. AirTran's Leonard and Midwest CEO Timothy Hoeksema traded barbs for months over whether Midwest was better off as an independent carrier.

Midwest, a regional carrier known for fresh-baked cookies on board, is coming off a rough second quarter, when net profit tumbled 44 percent because of weak fares and high fuel expenses.

TPG partner Richard Schifter said he hopes the firm's airline industry experience, together with an expanded alliance with Northwest, will lead to a bigger and better Midwest.

TPG said it bought the carrier based on its stand-alone strategy rather than as part of a plan to merge it with another airline.