Life's instructions on redesigned VideoJug.com

Sun Jun 3, 2007 5:32pm EDT
 
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By Kenneth Li

NEW YORK (Reuters) - If you've ever wondered how to give a man-hug, a newly relaunched online video site, VideoJug, is here to help.

VideoJug makes its debut in the U.S. on Sunday, aiming to provide the meaning on everything one encounters in life, if not the meaning of life itself.

More than 15,000 video clips explaining everything from how to tie a Windsor knot to how to cope with chemotherapy accompany the relaunch of the site. An additional 100,000 originally produced clips are promised over the summer.

The site endeavors to answer the question: "How do we do life?" Peter Schankowitz, VideoJug's U.S. chief executive, said in a phone interview. He called VideoJug a "video encyclopedia of life."

Schankowitz, a former Hollywood producer, whose credits include "America's Funniest Home Videos" and "The Simpsons," says he modeled the redesign, which now includes an "Ask the Experts" section, on personal experience.

Shortly after accepting the job in January 2007, he returned home one night to find his wife sobbing, newly diagnosed with breast cancer.

"I sat in the office with my jaw on the floor," he said. "I literally had no where to turn. There's millions of guys and women at home, who are dealing with the same thing."

The experience helped him draw the outline for VideoJug's series of cancer films, which include videos on "How I got through radiation" and "This is how my husband and wife dealt with it."  Continued...

 

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