Monster allies with Adicio on Web news classifieds

NEW YORK (Reuters) - Online jobs service Monster Worldwide Inc. is working with privately held software company Adicio to supply classified advertising to 250 U.S. newspaper Web sites, Monster said on Tuesday.

The deal allows Web news outlets to let job seekers and employees list themselves on Monster services. Monster users can buy print advertising with news outlets that use Adicio.

It also would let Adicio's news Web site customers co-brand their site with Monster.

The companies will work under a revenue-sharing arrangement, said Peter Newton, Monster's senior vice president and general manager of media alliances. The companies did not disclose financial terms.

Adicio, which is 40 percent owned by Wall Street Journal publisher Dow Jones & Co. Inc., makes the technology that runs job classifieds for the Journal as well as the San Diego Union-Tribune and the Seattle Times.

"It helps us better penetrate small- and mid-sized businesses," Newton said.

Job services like Monster and Careerbuilder.com are jostling for control of the online classified recruiting market, which has been eroding the revenue traditionally earned by printed newspapers.

Publishers are working with them to take advantage of the online classified market while giving them access to places that local newspapers cover more closely than the Web.

Careerbuilder is owned by newspaper publishers Gannett Co. Inc., McClatchy Co. and Tribune Co..

Monster has forged separate deals with Philly.com, the Web site for the Philadelphia Inquirer and Daily News, as well as The New York Times Co., which publishes its flagship paper and the Boston Globe.

Monster shares were down $1.26, or 2.6 percent, at $47.96 on the Nasdaq market as many stocks fell in afternoon trading.