MySpace, Burnett to launch political reality show

Wed Apr 25, 2007 2:45am EDT
 
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Each week, Internet and TV viewers will vote on new missions that players must accomplish. The missions are related to issues raised by the MySpace community.

They can range from how to take action on issues such as whether a new Wal-Mart outlet should be welcomed to a small local town to whether a new factory or housing development could threaten the ecology of the local creek.

"This is about enabling people-powered politics," said Jeff Berman, general manager of MySpace Video.

One winner will earn $1 million to spend on launching a new political party, donating to a political cause or entering the U.S. presidential race.

That is a far cry from traditional presidential campaign budgets of up to $100 million. "Maybe this proves that with the voice of independent young America behind it you don't need a $100 million war chest," Burnett said.

(Additional reporting by Robert MacMillan in New York and Steve Gorman in Los Angeles)

 
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