(Adds Fiat saying no need for new car show in Europe)
MILAN Nov 15 Italy's only annual car show will
take place in Milan next year, moving from Bologna after this
year's event was cancelled due to a lack of exhibitors in a
moribund local market.
The event will run from Dec. 11-21, 2014, organisers said on
"We want to give the automotive industry a springboard that
can compete with the big European car shows," said Enrico
Pazzali, chief executive of the Fiera Milano, the show
The Bologna Motor Show was scheduled to take place from Dec.
3-9. But with Italy's domestic car sales having fallen 50
percent since 2007, carmakers had little incentive to spend the
money to show new products.
Car companies spend at least one million euros per brand on
a stand at a major international car show such as the ones held
in Detroit, Paris, Geneva and Frankfurt.
German carmaker Audi was reported to have spent 40
million euros ($53.90 million) to deck out its Frankfurt stand
as well as other locations during September's event.
The Frankfurt car show in 2013 had 1,000 exhibitors, whereas
Bologna last year had 133.
The Milan show will be organised by Promotor, the same group
that ran the Bologna event.
"We will start to contact potential exhibitors today," said
Promotor Chairman Alfredo Cazzola. "Right now we aren't able to
say how many we will have."
A spokesman for Fiat, Italy's largest car maker, said: "we
do not believe conditions exist to create a new show. Market
problems in the last years have led to the closure of important
shows in big European cities".
($1 = 0.7421 euros)
(Reporting by Jennifer Clark, Stefano Rebaudo and Danilo
Masoni, Editing by Mark Potter and Elaine Hardcastle)