(Corrects name of game in last paragraph)
By Kimiteru Tsuruta
TOKYO Dec 17 After being saved from kidnapping,
you discover you're the daughter of the prime minister and your
life is in imminent danger. You are introduced to a handful of
handsome bodyguards, and must decide who you want to protect you
24 hours a day.
That's the scenario for one of several role-playing "love
games" currently popular in Japan, allowing women to safely
spend time with their choice of Mr. Right without actually
dealing with a live person - even as marriage rates in Japan
"In the game, you're the lone woman, and the attention of
all the guys is on you," said "han-kura," a 37-year-old office
worker who uses that alias on a blog dedicated to these games.
The role-playing games are based on characters typical of
Japanese manga comics, with all the men slender and elegant. The
player becomes the heroine and chooses an ideal mate from
several "knight in shining armour" characters, developing a
relationship through the choices they make in the storyline.
The games, which can be played on smart phones, are
especially popular with working single women in their 30s who
feel they don't have the time or energy for a real relationship
due to their demanding work schedule, said Kana Shimada, a
novelist who writes about modern women and relationships.
"It may be virtual, but if it's 'a boyfriend from a game,'
then you can enjoy it whenever you want," said Shimada. "The
games that make you feel the ups and downs of a real
relationship have all the elements to get women hooked."
The video game industry has always had a strong male
following, but it seems to have found a way to finally
capitalize on female users. The sector based on such love
simulation games grew by 30.4 percent with 14.6 billion yen
($177.3 million) in sales in 2011, according to Yano Research
The games come in several episodes, each costing around 500
The growth of smart phones has had a hand in this popularity
through their portability and privacy, said Nozomi Wada, an
editor at AppBank, a website that reviews apps.
"The biggest reason for its popularity is that users like
myself can play it secretly in the palm of our hands without
other people noticing it," said "han-kura."
About 10 makers continuously roll out new versions with
additional characters and storylines for their popular titles.
The difference between a hit and a bust is how deeply the player
can immerse into the game, said Wada.
"If it's a fantasy theme, then it has to be downright
illusionary," added Wada. "You wouldn't want your imagination to
be shattered in the middle of the game."
Some app makers such as the company known as Voltage have
released localized versions in China and the United States by
tweaking the male characters to match the tastes of local women.
Downloads in the United States, still in the first year of their
efforts, are currently around one-tenth of Japan, said Voltage
CEO Yuji Tsutani.
And how do the games differ?
Tsutani said that the U.S. version of "A Prince's Proposal,"
the men have facial features with more depth and realism - and
the heroine is more assertive.
($1 = 83.6100 Japanese yen)
(Reporting by Kimiteru Tsuruta; Editing by Elaine Lies and Paul