May 16 J C Penney Company Inc :
* J.c.penney company inc CEO says re-connecting with
"this won't happen overnight"
* Penney CEO says next ad campaigns to be similar in vein to
* Penney CEO says customers will see expandes selection of
basics in its core
* Penney CEO says "attractions" will remain a strategic
* Penney CEO says doesn't expect significant new hiring or
* Penney CFO says Q1 traffic down 6 percent
* Penney CEO says can get online, in-store inventories aligned
by fall, for
* Penney CEO tells analysts "give US some time"