SEOUL Aug 30 South Korea's LG Electronics
(066570.KS) said on Sunday it would launch a 15-inch television
set using organic display technology next month, the largest
commercial model so far.
Active-matrix organic light-emitting diode (AM-OLED)
displays, which use self-glowing materials, have better picture
quality, consume less power and are thinner than widely used
liquid crystal displays (LCD) that need backlight units.
But high price has kept it from becoming a mass-produced
technology in the market dominated by cheaper LCD panels. OLED
screens are making inroads into high-end mobile phones but
costs to apply the technology for PCs and TVs are still
Sony Corp (6758.T) launched the world's first OLED TV in
late 2007 but has not followed with new models yet.
LG, the world's second-biggest TV brand, said in a
statement that it would be unveiling a 15-inch AM-OLED TV at
the IFA 2009 consumer electric show in Berlin in September.
The TV set would be commercialized in Korea in November and
offered overseas next year, it said.
Research firm DisplaySearch expects the market for OLED TV
to reach 2.33 million units in 2013 compared with estimated
320,000 units in 2011, according to data provided by LG.
"We are planning to unveil a 40-inch grade (OLED) product
in a not too distant future," LG quoted an executive as
(Reporting by Marie-France Han and Rhee So-eui)