Perfume for dogs sets tails wagging in London

LONDON (Reuters Life!) - Britain may be a nation of animal lovers, but even the most indulgent owners may turn their noses up at the latest canine gift -- perfume for dogs.

A London store launched an eau de toilette for pampered pooches on Monday that costs 38 pounds ($78.60) for a 50 ml glass bottle.

Upmarket pet shop Mungo & Maud hired perfumer Lyn Harris to create a fragrance exclusively for man's best friend.

The result is "a gentle fragrance inspired by nature with notes of French blackcurrant, Tunisian neroli, mimosa and violet leaf on a base of sweet vanilla bourbon with a little almond".

The shop's creative director Nichola Sacher said she hoped the perfume, called Petite Amande, would "refresh the dog and appeal to the human nose".

(Reporting by Peter Griffiths, editing by Tim Castle and Paul Casciato)