Luxury brands show no sign of a let-up in demand

Fri Aug 29, 2008 4:32pm EDT
 
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By Astrid Wendlandt

PARIS (Reuters) - European luxury goods groups provided fresh evidence late this week that consumer spending gloom has not yet affected buyers of their upmarket fashion, handbags, watches and other accessories.

France's Hermes, Gucci and Italy's Tod's all published earnings that topped or met market expectations on the back of impressive double-digit sales growth in the first half.

Their performance was all the more striking coming against a strong euro that should have harmed such major European exporters and amid concerns about rampant inflation and higher raw-material costs.

But luxury brands continue to benefit from a sustained rise in the number of deep-pocketed consumers around the world, particularly in countries like Brazil, Russia, India and China.

According to a Cap Gemini report, world wealth -- measured by the number of people with assets of at least $1 million excluding art and their primary residence -- rose in 2007 by 9.4 percent to $40.7 trillion and should continue to rise solidly over the next few years.

Meanwhile, well-to-do Western buyers remained faithful to their favorite brands and retained an unflinching appetite for quality and hype.

Hermes on Friday met expectations with a 14.1 percent rise in current operating profit, driven by demand for its themed silk scarves and leather goods.

Hermes, whose handbags start at 1,200 euros ($1,750) and can fetch 50,000 euros, said there were shortages for certain items such as crocodile-skin handbags in places like Asia.

"We think there is still a lot of growth potential for the Hermes brand which is not yet widely distributed around the world," Hermes Chief Executive Patrick Thomas told Reuters in an interview.

Hermes, which started as a saddle-maker in the 19th Century and has retained its equestrian inspiration and craft, makes among the best margins in the industry and, unlike others, has been able to increase them significantly.

Known also for its "H" embossed belts and decades-old perfumes such as Bel-Ami and Caleche, Hermes generated an operating margin of 25.1 percent in the first half, up from 24.8 percent last year.

In comparison, Italy's Tod's group, famous for its soft, pebble-soled shoes, saw its first-half operating margins stay flat at 18.2 percent while Gucci's margin on recurring first-half operating income also remained flat, at 28 percent.

But PPR's Gucci group of brands, which includes fashion design houses Yves Saint Laurent, Alexander McQueen and Stella McCartney, beat forecasts on Friday with current operating profit of 300 million euros.

RESILIENCE

Earlier this month, Fitch ratings predicted large international luxury goods companies would remain resilient in the current difficult environment.  Continued...

 

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