* Sees Q3 shr nil to loss 4 cts vs pvs view loss 7-12 cts
* Sees Oct comp sales negative low-to-mid single digits
* Shares fall 8.3 pct after hours
(Recasts, adds details on investor day, updates stock price)
SAN FRANCISCO, Oct 26 Limited Brands Inc
LTD.N warned on Monday that its October sales are trending
below its expectations, sending its shares down more than 8
percent in late trading.
The operator of the Victoria's Secret and Bath & Body Works
chains said it expects October same-store sales, or sales at
stores open at least a year, to be in the negative low-to-mid
single digit range. Its previous view called for sales to be
Earlier this month, retailers -- including Limited Brands --
reported better-than expected September sales, raising hope among
investors that consumers were starting to splurge on little
luxuries that they shunned amid the economic downturn.
Limited's September same-store sales rose 1 percent,
beating analysts' estimates for a 2.4 percent drop, helped by
strong results at its Bath & Body Works chain.
For its third quarter, the retailer forecast that, on a per
share basis, it would break even or report a loss of as much as
4 cents. It had previously forecast a loss of 7 cents to 12
cents per share.
Limited provided the forecast ahead of its investor
meeting, which is scheduled for Oct. 27 and will include
presentations by the chief executive officers of Bath & Body
Works and Victoria's Secret.
Shares of Limited fell 8.3 percent to $17.87 after hours
from a close on the New York Stock Exchange of $19.49.
(Reporting by Nicole Maestri; Editing by Richard Chang, Phil