NEW YORK, March 22 Limited Brands Inc,
the operator of Victoria's Secret and Henri Bendel, has
temporarily changed its name to L Brands Inc, the company said
in a regulatory filing on Friday.
The name change was part of a planned transition process
that was required after the sale of Limited Stores, LLC, which
was completed in 2010.
The retailer effected its name change by merging a wholly
owned subsidiary of the company into the parent. It did not
disclose further details about the structure of the existing
The merger did not require stockholder approval and the
ticker symbol will remain the same.
L Brands expects to announce a new permanent name in the