| LONDON, March 12
LONDON, March 12 First it was pedal power; now
Londoners are being offered electric transport to dodge their
way around the city.
French billionaire Vincent Bollore on Wednesday unveiled
plans to park 3,000 electric cars on London streets by 2016, as
part of a car share project that emulates the popular bike hire
scheme started in 2010 under Mayor Boris Johnson.
Bollore, chief executive of the group bearing his
name which set up the Autolib electric car-sharing programme in
Paris in 2011, said electric car hire could help cut congestion
and reduce pollution in the British capital.
"Pollution becomes a nightmare ... so many cities where you
can't even go out and the planes can't take off and you have to
solve this problem," Bollore told Reuters at the launch of the
scheme alongside one of the compact, silver-and-white cars.
Facing tougher environmental regulation and growing demand
for less polluting cars, automakers are investing heavily in
electric vehicles, but many consumers have been deterred by the
limited distance that electric cars can go on a single charge.
But Bollore, whose company has interests in transport, media
and electricity storage, said the yet-to-be named car hire
scheme would be serviced by 6,000 charging points installed
around London by 2018, up from the current 1,400.
Users will be able to hire a car for 10 pounds ($16.63) an
hour, using a smartphone app to find a pick-up point, then leave
it at one of an unspecified number of locations.
Already established car share schemes such as Avis
unit Zipcar, Hertz and independently owned City Car Club
only allow drivers to collect and leave vehicles at the same
spot. They also use mostly conventionally powered vehicles.
Bollore said drivers would be issued with a card which acted
as a key and recognised them, even remembering their favourite
radio station. He said 100 vehicles would be parked around
London in the next year with the rest to follow by 2016.
The Bollore group, which also operates car clubs in the
French cities Lyon and Bordeaux, said it was investing 100
million pounds on the UK initiative, with some 60 million to be
spent a year on maintaining vehicles and running the business.
In Paris, the car share scheme has about 12,000 rentals a
day with over 4,800 charge points. It expects to break even
ahead of its expected target in November this year.
Bollore said he was planning to open his company's first
U.S. scheme in Indianapolis, Indiana, this year with 500 cars
and 1,000 charge points.
A lawyer by training and previously an investment banker,
Bollore, 61, has become rich by taking stakes in troubled
companies, building an investment conglomerate from the family's
paper mills in Brittany, western France.
Some Londoners, however, were less than impressed.
"There's so much traffic around that I think I'd spend the
whole 20 minutes or so stood in traffic, so I don't see the
point of it," marketing assistant Lucy Pearce said.
Insurance broker Martin Parfitt said he'd rather stick with
a cramped train on London's underground. "The roads are snarled
up and I think it will jut create more pollution in the city."