* Fuji Media, Dentsu sag after BofA ML downgrades
* Japan Tobacco extends losses on EU probe report
* Goldman Sachs remains upbeat on the market
By Dominic Lau
TOKYO, Aug 22 Japan's Nikkei share average fell
on Wednesday as investors cashed in gains after a recent sharp
run-up on mounting expectations that the European Central Bank
will soon act to tackle the euro zone sovereign debt crisis.
Having banked on some action by the ECB, investors have
become impatient for positive signs that the central bank will
indeed agree details for a bond buying programme to bring down
punishingly high borrowing costs for countries like Spain and
"That's why people are taking profits today," said Kyoya
Okazawa, head of equity and derivatives at BNP Paribas in Tokyo.
The Nikkei dropped 0.9 percent to 9,078.03, taking
the benchmark to below its five-day moving average at 9,132.27
and its 26-week moving average at 9,146.46.
Investors became edgy after the ECB on Monday quashed
speculation about the shape any bond buying programme might
take, saying it was premature as decisions had not been made.
Previously, hopes of firm action by the ECB to ease the euro
zone debt crisis had helped the Nikkei rebound 1 0 p ercent from a
seven-week low touched on July 25. It touched a three-month high
on Monday and the Nikkei is up 7.4 percent so far this year.
Trade figures released on Wednesday cast more gloom over the
outlook, as Japan's exports slumped the most in six months in
July as sales to a debt-ridden Europe and a sluggish China
Fuji Media Holdings shed 4.7 percent and Dentsu Inc
, Japan's largest advertising agency, fell 4.3 percent
after Bank of America Merrill Lynch downgraded its ratings on
the two companies to 'neutral' from 'buy' and lowered their
price targets, citing expectations of slower demand in
advertising from autumn.
A Deutsche Bank downgrade to 'hold' from 'buy' also weighed
on Dainippon Screen Manufacturing Co Ltd, which lost
JAPAN TOBACCO UNDER SPOTLIGHT
Japan Tobacco Inc eased 1.1 percent, extending the
previous session's 1.7 percent drop after the Wall Street
Journal said the European Union is investigating whether a sale
of cigarettes by a Swiss-based unit of Japan Tobacco to a firm
linked to cousins of Syrian president violated its sanctions
The broader Topix index fell 0.8 percent to 759.04.
Trading volume on the index after the morning session was light,
at 37 p e rcent of its full daily average for the past 90 days.
Investors were cautious ahead of the release of the minutes
of the latest Federal Reserve policy committee meeting on July
"People are waiting what comes out of the FOMC (minutes).
There is no reason to do much in the market," a senior trader at
a foreign bank said.
He said there were a few domestic players selling in the
last few days but in general it was a mixed bag as volume was
Goldman Sachs reiterated its six- and 12-month Topix targets
of 850 and 930 respectively, or 11 and 22 percent upside from
"The combination of dissipating global macro risks and
improving domestic macro and micro fundamentals will help lower
the market's risk premium and drive Topix higher," Goldman Sachs
said in a report.
"Given the sharp rise in just the past four weeks, we expect
the market to digest recent gains near-term," it said, adding
that its three-month target remained 775.
The brokerage said it was overweight capital goods,
transportation, automobiles, banks and