* Nikkei should see support at 25-day moving average -
* Yahoo Japan, Advantest disappoint market
* CPI seen positive but failed to support decline
By Ayai Tomisawa
TOKYO, July 26 Japan's Nikkei share average fell
to a two-week low on Friday morning, as selling accelerated on
the back of a firmer yen and disappointing quarterly earnings
from the likes of Canon Inc and Advantest Corp
The Nikkei fell 1.9 percent to 14,288.92 in
mid-morning trade after slipping to a low of 14,236.46 earlier,
the lowest level since July 9.
Analysts said that the Nikkei's immediate support is seen at
its 25-day moving average of 14,119.61.
The first-quarter earnings season is at its peak, with more
blue chips reporting their results next week. Analysts said that
investor sentiment has turned sour on the results after
companies like Canon and Shin-Etsu Chemical Co
disappointed the market on the previous day. Canon extended its
losses, down 1.9 percent.
On Friday, Yahoo Japan Corp fell as much as 5.7
percent after the company Posted worse-than-expected earnings.
Advantest tumbled 8.7 percent after reporting an operating
loss of 3.32 billion yen for the April-June quarter.
Exporters took a hit as the yen rose against the dollar,
with Toyota Motor Corp falling 2.0 percent, Sony Corp
dropping 1.8 percent and Honda Motor Co
shedding 2.1 percent.
Market players said that investors are reluctant to take
large positions for now.
"Trading may be led by futures as many investors are
reluctant to take positions in the cash market until they see
all the earnings outcomes," said Yutaka Miura, a senior
technical analyst at Mizuho Securities.
Investors will also watch to see whether the dollar holds
above 99 yen during the day, given a greater focus on dollar-yen
levels as exporters release their results. A weak yen lifts
exporters' competitiveness overseas as well as their profits
"Since the weak yen has been a major factor to buy into the
Japanese market, exporters' first quarter earnings will likely
drive investor sentiment from now on in deciding whether they
want to buy more or retreat," said Hikaru Sato, senior technical
analyst at Daiwa Securities.
The dollar last traded at 99.25 yen.
The Topix dropped 1.7 percent to 1,181.34, with 32
of its 33 subsectors in negative territory.
Before the market opened, Japan's June core consumer price
index came in at 0.4 percent, just above forecasts for 0.3
Economists said the data was positive for the stock market
in the mid to long term.
"The rise in the CPI is mainly due to the weaker yen, which
is raising import costs, so it's too early to be overly
optimistic. But we can say that 'Abenomics' is very much in
play," said Nobuhiko Kuramochi, strategist and economist at
The Nikkei has dropped around 10 percent from the year's
peak at 15,942.60 hit on May 23, but it is up 38 percent this
year on the back of the weaker yen as Prime Minister Shinzo Abe
continues to drive an aggressive policy mix of fiscal and