FEATURE-Fewer holiday goods spurs U.S. retail scramble
* Inventory scale-back ripples throughout supply chain
* Cautious retailers who under-ordered may scramble
* Tight credit has hurt suppliers' ability to respond
* Options include air freight, moving up January's goods
LOS ANGELES, Oct 20 (Reuters) - Proof of the anxiety U.S. retailers are feeling this holiday season lies in a pile of new department store orders on Gene Zuckerman's desk.
The head of sales for women's contemporary clothing brand Sledge USA proudly flips through a stack of last-minute orders from major stores such as Bloomingdale's and Dillard's (DDS.N) seeking hip T-shirts and hoodies to be delivered on Nov. 30, just weeks before Christmas.
The store chains are hedging a major bet they made this year by slashing inventories, sometimes as much as 25 percent, to make sure they do not get stuck with a glut of merchandise for a second consecutive year.
Stores from Saks (SKS.N) to Macy's (M.N) were forced last year to slash prices dramatically after the financial meltdown, but some analysts say they have gone too far in reducing inventory and may lose sales if consumers come out to spend.
"You have department stores saying 'Help! Help! Help!'" said Zuckerman, whose brand is manufactured entirely in Los Angeles. "Ninety percent of all manufacturers are turning them away, saying they can't manufacture goods in five weeks."
Confusion is rife and for every expert who cites too-lean inventory levels, another says retailers need to pare back further. A recent study from consultants BDO Seidman cited 60 percent of chief financial officers saying excess inventory was the biggest risk to holiday sales. But 40 percent said too little was worse.
Since the vast majority of apparel that enters the United States is imported from Asia, retailers who have not planned well could be left in the lurch. [ID:N19383319]
"If you don't have it (a shipment) in motion by mid- October, forget it," said NPD Group analyst Marshal Cohen. "More than half of holiday goods are already on a boat or on the docks here in the States. The remainder is either on the water or in the last stages of production."
LAST-MINUTE FIX
Enter Sledge USA. The company can take a bolt of white fabric, dye and sew it and turn out highly embellished trendy T-shirts and hoodies, all ready for shipment, within six days. Brand new lines can be designed and created within six weeks.
"If they (retailers) get nervous and call me at three in the morning ... I can say, 'We got it!'" said Charles Alloun, the company's chief financial officer, who showed off machines at the downtown factory that imprint ink designs onto clothing and others that affix sparkling crystals and studs. Continued...
