UPDATE 2-Iron Man's a superhero at box, tops expectations
(Adds cumulative box office for "Baby Mama", Marvel share price)
LOS ANGELES, May 4 (Reuters) - Comic book adventure "Iron Man" proved its mettle at the North America box office and topped expectations, kicking off the summer movie season with estimated weekend ticket sales of $100.75 million and marking a commercial rebound for its star, Robert Downey Jr.
The tally far exceeded expectations of an opening in the $70 million to $80 million range for the three-day period beginning Friday. All told, the film produced by Marvel Studios grossed $104.25 million, counting receipts from Thursday evening previews, according to studio figures issued on Sunday.
"Iron Man's" U.S.-Canadian haul fell just shy of the $114.8 million grossed by "Spider-Man" -- perhaps the most famous Marvel superhero of all -- in the first weekend of May 2002. That tally stands as the biggest domestic opening ever for a non-sequel film.
"Spider-Man 3" still holds the record for the biggest opening weekend of all time -- $151 million in the first weekend of May 2007.
Distributed through Viacom Inc's (VIAb.N) Paramount Pictures, the film is the first self-financed production from Marvel Studios, a division of Marvel Entertainment Inc (MVL.N). Costing about $150 million to make and $75 million to market, the film is being closely watched as the first major release of the summer movie season.
"It's the perfect way to start the new studio, to blast it off," Marvel Studios Chairman David Maisel told Reuters. "We're fortunate to have this powerful Marvel brand which means something for moviegoers around the world."
FROM PLAYBOY TO SUPERHERO
Drawing largely favorable reviews, "Iron Man" stars Downey, 43, as billionaire industrialist and playboy Tony Stark, who wrestles with a mid-life crisis as he invents a high-tech suit of armor that transforms him into a superhero.
The film was directed by Jon Favreau and co-stars Oscar winner Gwyneth Paltrow as Stark's personal assistant, Pepper Potts.
Previously, with films like the "Spider-Man" and "X-Men" series, Marvel merely licensed its properties to one of the major studios, Columbia Pictures or 20th Century Fox, respectively, and received a royalty. This time, it has much more exposure to any potential profits.
Paramount Pictures paid for the film's marketing and will receive a fee for its efforts.
For Downey, perhaps best known for his Oscar-nominated turn as Charlie Chaplin in 1992's "Chaplin," "Iron Man" easily marks his biggest picture yet, at least in commercial terms.
His promising career floundered in the 1990s when he succumbed to drug addictions that ultimately landed him in prison for a year. He was arrested twice more in the months following his August 2000 release but ultimately completed court-ordered rehab and has been on the comeback trail since.
His most recent films, such as "Zodiac," "Fur" and "Good Night, and Good Luck," were mostly acclaimed but largely flew under the mainstream radar. Continued...
