* Miller denies reports of MySpace sale talks
* Says MySpace relaunch planned for late fall
By Yinka Adegoke
SUN VALLEY, July 7 (Reuters) News Corp (NWSA.O) digital
chief Jonathan Miller said on Wednesday his company is not in
talks to sell its once popular social networking site MySpace
and described reports of any discussions as "fabrications."
"We are definitely not in any ongoing talks for a sale of
MySpace," he said on the sidelines of the Allen & Co organized
Miller said News Corp is planning another reinvention of
the beleaguered site with a relaunch expected later this year.
A year ago News Corp executives talked about relaunching the
site as an entertainment focused site.
Although MySpace has focused more on entertainment such as
music, it has steadily seen its visitor numbers drop.
It has also lost several top executives including
co-president Jason Hirschhorn last month. Hirschhorn, with
fellow co-president Mike Jones, replaced former CEO Owen Van
Natta just four months earlier.
News Corp Chief Executive Rupert Murdoch famously beat
rival media companies in a race to buy MySpace in 2005 for $580
At the time of the deal MySpace was one of the fastest
growing Web properties adding millions of users within a few
months. But in the last two years it has lost momentum to
fast-growing rivals like Facebook and Twitter and has become
something of an albatross around Murdoch's neck.
Murdoch has repeatedly denied any plans to sell MySpace.
One factor that could decide whether a sale materializes
will be whether MySpace can attract another lucrative potential
search advertising deal similar to the three-year $900 million
deal it struck with Google Inc (GOOG.O) in 2006.
That deal expires in August according to reports and new
talks are reported to have started, according to the Wall
Street Journal, which is also owned by News Corp.
But it is not expected that MySpace will come close to the
Google deal that was struck at the top of the advertising
(Editing by Dhara Ranasinghe)