Newspapers likely to be free in the future: survey

By Kate Holton

LONDON (Reuters) - Newspapers seeking to compete with the Internet are likely to become free and place greater emphasis on comment and opinion in the future, a survey of the world's editors showed on Tuesday.

The report, conducted by Zogby International for the World Editors Forum and Reuters, revealed that newspaper editors were still optimistic about the future of their publications but believed they would have to adapt further for the digital age.

Some 86 percent of respondents believed newsrooms should become more integrated with digital services as two in three believe the most common form of news consumption will be via electronic media such as online or mobiles within a decade.

"For these editors the future is self-evident and our survey shows that they see the writing on the newsroom wall," said pollster John Zogby.

"The evolution of the 4th Estate is no longer questions of if, when or how. Editors now know the solution: Innovate. Integrate. Or perish."

According to the survey, 56 percent of respondents believed that the majority of news, be it via print or online, would be free in the future.

That was up from 48 percent who answered yes a year ago.

Those leaning towards the free model mostly came from 'emerging' newspaper markets in areas such as South America, Eastern Europe, Russia, the Middle East and Asia where 61 percent of respondents believed news would be free.