COLOGNO MONZESE, Italy, April 29 Italian
broadcaster Mediaset saw advertising sales on its core
domestic market fall by around 1 percent in the first quarter,
its chief executive said on Tuesday, adding the first four
months were almost flat compared with a year earlier.
"The first three months are down around 1 percent, over the
first four months we are nearly flat, with a market that
generally continues to have a negative trend," CEO Giuliano
Adreani told journalists after a shareholder meeting.
"The first part of April went really well, in the last part
we're suffering a bit."
Italy's worst recession since World War II has hurt consumer
spending, leading to a contraction in advertising revenues.
Mediaset is controlled by the family of former Italian Prime
Minister Silvio Berlusconi.
(Reporting by Claudia Cristoferi, writing by Valentina Za,
editing by Isla Binnie)