MILAN, April 3 Italian TV company Mediaset
said on Thursday it had started a placement of 25
percent of its broadcasting towers unit EI Towers to
raise money to help fund growth in its core business.
Mediaset, which is controlled by former Italian prime
minister Silvio Berlusconi, currently controls 65 percent of EI
Towers through its subsidiary Elettronica Industriale.
At current market prices, the stake on sale is worth around
300 million euros ($411.5 million).
The sale to Italian and international institutional
investors is being run by Mediobanca through an
accelerated book building process.
($1 = 0.7291 Euros)
(Reporting by Danilo Masoni, editing by Isla Binnie)