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UPDATE 2-GM says has Hummer bidders, moving quickly

Fri Jul 25, 2008 6:54pm EDT
 
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By Soyoung Kim

PONTIAC, Mich., July 25 (Reuters) - General Motors Corp (GM.N: Quote, Profile, Research, Stock Buzz) has a number of potential buyers expressing interest in acquiring its Hummer SUV brand as it quickly moves toward a sale, Chief Executive Rick Wagoner said on Friday.

"We have some interested buyers, and I can't tell you anything beyond that right now, but we are moving as fast as we can," Wagoner told reporters in Pontiac, Michigan, on the sidelines of an event to mark the opening of a new GM engineering and development center.

GM, which last week announced plans to cut $10 billion in costs as part of a plan to shore up liquidity, has faced scrutiny about its brand strategy and whether it would sell or close any brands beyond Hummer.

But Wagoner said GM was committed to its Saab brand and planned to make an upcoming Saab model in North America, in an attempt to improve the brand's profitability.

"Saab has been a critical part of our European portfolio and has the potential to be quite a good moneymaker for us, Wagoner said.

The news comes a day after GM told its employees they could extend their special employee discount to one person beyond their immediate family with some exceptions through July 31 to spur sales.

Wagoner also said July U.S. auto sales to date appeared to be trending at about the same pace as June when industrywide sales plunged to a 15-year low.  Continued...

 

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