WRAPUP 3-Nasdaq/Dubai near control of OMX after bid

(Adds analyst comments, Nasdaq stock price)

By Simon Johnson and James Cordahi

STOCKHOLM/DUBAI, Sept 26 (Reuters) - Nasdaq Stock Market Inc (NDAQ.O: Quote, Profile, Research, Stock Buzz) and Borse Dubai, aiming to muscle out potential rival bidders, boosted an offer for OMX OMX.ST to $4.9 billion on Wednesday and pushed close to a majority stake in the Nordic exchange group.

Borse Dubai is offering 265 Swedish crowns ($40.57) per share, up 15 percent from a previous offer of 230 crowns. It has now secured 47.6 percent of OMX in stock or options for shares.

Trading in OMX shares resumed on Wednesday after being suspended but rose above the new bid level with a 2 percent gain to 276.50 crowns as investors saw the possibility of a higher offer.

State-owned Borse Dubai and Nasdaq said the bid values OMX at $4.9 billion, compared with the original $4 billion under the previous Borse Dubai offer.

Borse Dubai Chief Executive Per Larsson said he was in talks with OMX shareholders and hoped to boost the holding in the firm to more than 50 percent "fairly soon."

Larsson said in an interview he thought it would be difficult for any other bidder to match the price on offer and also get support from stakeholders in the company. He called the Borse Dubai offer "very high."

Nasdaq and Borse Dubai made the preemptive strike for more shares after a Qatar group started buying OMX shares at 260 crowns last week. They said the offer is binding unless a competing offer is made for at least 303 crowns per share.