FRANKFURT Feb 5 German retailer Metro has created a new management board position with responsibility for its Media-Saturn chain of consumer electronics stores to reflect what it sees as one of its most important businesses.
Pieter Haas, currently chief operating officer of Media-Saturn, Europe's largest chain of consumer electronics stores, will become the fifth member of the management board in the second quarter, Metro said on Tuesday.
Haas will be charged with improving the fortunes of Media-Saturn, which was late to set up online sales and which last year had to cut prices at the expense of margins to better compete with online rivals.
Decision-making at Media-Saturn has also been hampered by frosty relations between Metro management and Erich Kellerhals, the chain's billionaire founder who still owns a blocking minority of around 22 percent in the unit.
"Media-Saturn is and remains a core business of Metro - this now also reflects accordingly in the structure of the Management Board portfolio," said Metro supervisory board chairman Franz Markus Haniel, who represents Metro top shareholder Haniel.
Metro also runs cash and carries, hypermarkets and department stores, but has said it wishes to focus investment on cash and carry and consumer electronics stores, which it feels have better prospects given their size and international standing.
Media-Saturn reported sales of 21 billion euros ($28.5 billion) for 2012, an increase of 1.8 percent on 2011. Metro will release full details of 2012 earnings on March 20.
($1 = 0.7376 euros) (Reporting by Victoria Bryan; Editing by Mark Potter)