MEXICO CITY Jan 21 The CEO of Mexico's leading
broadcaster, Televisa, said the company would increase its
sports coverage in 2013, focusing on soccer, and launch an
English-language channel developed by Univision and ABC News.
Chief Executive Emilio Azcarraga did not say when the new
channel will be launched. The venture will bank on the rising
number of Hispanic viewers in the United States.
Televisa provides most of Univision's primetime programming.
Additionally, the Mexican broadcaster will move heavily into
social media and audience participation to improve its sports
coverage, again concentrating on soccer, an area it and No.2
broadcaster, TV Azteca, have ruled for years, but now face
rising competition from the world's richest man, Carlos Slim.
"We are launching a new soccer social media platform...where
everybody can add content," Azcarraga said without elaborating
during a televised interview on Televisa.
Both Televisa and TV Azteca are owners of big
money-making professional soccer franchises and have been
accused by smaller teams of overcharging for transmission rights
Slim has made three soccer investments in recent months: he
bailed out troubled Spanish team, Real Oviedo, and purchased
stakes in Mexican clubs Leon and Pachuca. In the case of Leon,
he also bought transmission rights for the team.
Additionally, Azcarraga said that Televisa is
planning an event to display its state-of-the-art technology
advances. Rivals Telefonica and Slim's Telmex, owned by
America Movil, host similar annual events in Mexico
Last year, Televisa purchased half of cellphone provider
Iusacell for $1.6 billion, owned by TV Azteca CEO Ricardo
Salinas, as it tapped a market dominated by Slim's America