Aug 17 MGA Entertainment Inc has accused Mattel
Inc (MAT.O) of allegedly stealing trade secrets and
confidential information of toy companies by fraudulently
entering private showrooms with the knowledge of its company
In a court document, MGA, whose brands include "little
tikes" and "Bratz" dolls, alleged that some employees of
Mattel, the maker of Barbie and Ken, "willfully and
deliberately misrepresented themselves" to gain entry into
showrooms of rivals, thereby acquiring a competitive advantage.
"Mattel employees went to Kinkos and printed up fake
business cards so that they could lie their way into the
private showrooms of their competitors," said the complaint.
Referring to Mattel and its partners as a "Racketeering
Enterprise", MGA alleged an estimated $1 billion of its brand
equity had been destroyed, and nearly drove MGA out of
In an email to Reuters, MGA Chief Executive Isaac Larian
said he had no comment.
Mattel could not be reached for comments outside regular
U.S. business hours.
The case is In Re: Carter Bryant vs Mattel Inc, US district
court, Central District of California (Southern Division), No.
(Reporting by Anurag Kotoky in Bangalore; Editing by Kavita