* More than 1 million Kinect units sold since Nov. 4
* On track to hit 5 mln sales target by year end
SEATTLE, Nov 15 (Reuters) - Microsoft Corp (MSFT.O) said on Monday it has sold more than 1 million of its new hands-free Kinect gaming systems in the first 10 days since launch, putting it on track to beat its target of 5 million sales by the end of the year.
The world’s largest software company is hoping the Kinect will help revitalize sales of its Xbox game console this holiday shopping season and counter competing motion-based gaming systems from Nintendo Co 7974.OS, which makes the Wii, and Sony Corp (6758.T), which introduced its Move product two months ago.
“It’s a strong start,” said Don Mattrick, head of Microsoft’s game unit, in a telephone interview on Monday. “Consumers are loving it.”
The Kinect -- a sensing device you plug into the Xbox which allows you to play games just by moving your body and speaking commands -- is priced at $150 for a standalone unit and $300 bundled with a 4 gigabyte Xbox console.
It went on sale in U.S. stores Nov. 4, although many customers had pre-ordered units, likely causing a spike in early sales.
More than 30,000 U.S. stores are selling Kinect in the United States, including branches of Wal-Mart Stores Inc (WMT.N), Target Corp (TGT.N), GameStop Corp (GME.N) and online at Amazon.com (AMZN.O). It went on sale on Nov. 10 in Europe and is due to go on sale in Asia on Nov. 18. (Reporting by Bill Rigby; Editing by Bernard Orr)