Oct 1 Mobile advertising company Millennial
Media Inc said Yahoo Inc's former chief
marketing officer Mollie Spilman will join the company as its
marketing chief and executive vice president.
Millennial Media said Spilman will lead the company's
worldwide marketing, advertising and branding in the newly
The company helps mobile developers and advertisers create
advertisements targeted at smartphones, tablets and other mobile
devices. Rivals of the company, the largest independent player
in this segment, include Apple Inc and Google Inc
Shares of Millennial Media, which debuted in March, closed
at $14.43 on the New York Stock Exchange on Monday.