BARCELONA/TAIPEI Feb 26 Taiwan's HTC
, the world's No. 5 smartphone maker, launched on
Sunday a new range of smartphone models, hoping the fresh
designs will help it to recover some of the lost market share.
The new smartphones are crucial for HTC in a cut-throat
market place -- dominated by Samsung Electronics and
Apple Inc -- as lack of new, outstanding models has
sent its sales sinking over the last months.
The challenge for HTC, which was once the standard bearer
for the market-leading Google's Android operating
system, but dropped in global rankings last quarter, is to make
its Android devices stand out among dozens of similar models.
HTC unveiled three new models for the new HTC One range late
on Sunday, ahead of start of Mobile World Congress trade show in
"The products look competitive, but HTC executives will be
looking over their shoulders nervously to see how these new
devices stack up against rival Android smartphones also being
announced at the show," said Ben Wood, head of research at CCS
The Taiwanese company said on earlier this month that it
anticipated a drop in revenue of as much as 36 percent for the
first quarter, well below analysts expectations. ID:nL4E8D653N]
The former contract maker had a fairytale ride in 2010 and
early 2011, when its shares more than tripled in the 14 months
to April 2011 and sales grew four-fold in 1-1/2 years as
consumers snapped up its innovative phones with their
distinctive large clock numerals.
But an equally rapid fall from grace saw its stock become
the worst performer among global smartphone companies last year,
down 42 percent.