LONDON, June 20 Up to 60 percent of mobile
data traffic is generated by consumers watching video, with
owners of Apple's iPhone driving the demand, according
to a company that specialises in traffic management.
Bytemobile, which helps operators manage and condense
traffic, said the overall data demand was also likely to
intensify as 90 percent of the total data traffic was currently
generated by just 10 percent of mobile data users.
The company said video watched on iPhones generated 58
percent of data traffic, with phones on the Google
operating system Android on slightly less at 52 percent, as
smartphones now copied the usage patterns of laptops
Mobile operators have been taken by surprise in recent years
by the intense demand for data services, as consumers opt to
access the Internet and video on the go.
Some analysts and investors have also doubted whether the
operators can fully profit from the change, as they have to
invest in their networks to support the demand.
"Continued aggressive growth in mobile data -- fuelled by
video and application usage over faster networks and more
powerful, user-friendly devices -- has created a formidable
traffic management challenge for carriers," said Ronny
Haraldsvik, vice president of Global Marketing at Bytemobile.
Bytemobile, which produces a report on the changing trends
in data traffic, said demand stayed strong from midday to
midnight and those users with access to better networks watched
videos for longer.
(Reporting by Kate Holton; Editing by Jon Loades-Carter)