HELSINKI Dec 14 Alcatel-Lucent ALUA.PA said
on Friday it had agreed to launch the world's first trial of a
new mobile television broadcasting technology in Italy with RAI
and 3 Italia, using higher frequencies than so far for mobile
The European telecoms industry is struggling to find
airwaves to cash in on consumers' growing appetite for watching
short TV shows on their cellphones, but to make up for a
shortage of spectrum it has started to look at higher, costlier
Radio signals travel shorter distances at higher
frequencies, which means operators have to build a denser
Mobile operators hope that additional income from mobile TV
services, which may generate another 5 to 10 euros in revenues a
month from each user, will compensate for declining revenues
from voice calls.
Half a dozen different technologies are competing for the
business, with DVB-H so far the only one used globally. China,
South Korea and the United States are pushing for local
The new DVB-SH technology, promoted by Alcatel-Lucent, uses
spectrum just above the current 3G networks, enabling joint
usage of network technologies. It also incorporates satellite
coverage for sparsely populated areas.
The French-U.S. telecom equipment maker said it would run a
technical trial of the new technology in Turin over the coming
months and would incorporate consumers to the trial later.
The problem for DVB-SH has been lack of interest from the
largest cellphone vendors, who hope to use the rival DVB-H
standard, which uses much lower frequencies, the same as
traditional television's UHF band.
Alcatel-Lucent's spokeswoman said the cellphone provider for
the trial has not been picked yet, but the most interested
vendors in the new technology were Samsung Electronics
(005930.KS) and Sagem, part of French conglomerate Safran
A spokeswoman for Nokia said it was monitoring closely all
the technologies but favours DVB-H, which it sees as the global
standard for mobile TV.
(Reporting by Tarmo Virki; Editing by Paul Bolding)