* Possible market debut by early November
* Goldman, Mediobanca, UBS to run offering
MILAN, Sept 29 Italian notebook maker Moleskine
has filed with Italian regulators for an initial public offering
of stock in Milan to be held possibly by early November, a
partner at majority owner Syntegra Capital told Reuters.
The maker of thread-bound jotters based on originals
favoured by Vincent Van Gogh and Ernest Hemingway has hired
Goldman Sachs, Mediobanca and UBS to
run the offering which would make it the third premium Italian
brand to go public in little over a year despite a tough
The company has deposited its IPO filing with stock market
regulator Consob and Milan stock exchange Borsa Italiana, Marco
Ariello, a partner at Syntegra said on Saturday.
The timing for the listing, as well as a valuation for the
company and the size of the stake to be offered will be decided
according to market conditions, he said.
"There is a first window for the listing between the end of
October and early November, but this is only a possibility. We
are not the only one to decide," Ariello said.
Ariello told Reuters in June the offering was likely to be
made up mostly of existing shares and Syntegra intended to keep
some of its holding following the listing to benefit from its
expected future value.
While a string of flotations worldwide have been put on hold
because of markets instability, resilient luxury brands such as
Salvatore Ferragamo, Brunello Cucinelli, and
Prada have successfully gone public since June 2011.
This has prompted other upmarket brands to consider listing.
Founded in 1997 to revive the style of notebook used by
writer Bruce Chatwin, Moleskine has seen growth of around 25
percent a year since Syntegra bought a 75 percent stake for
around 60 million euros ($77.19 million) in 2006.
In early 2011, when venture capital firm Index Ventures
bought a 15 percent stake, the company said its turnover had
grown from 80 million euros in 2006 to more than 200 million in
2010. Founder Francesco Franceschi and company management own
the company's remaining shares.
($1 = 0.7773 euros)
(Reporting by Antonella Ciancio; editing by James Jukwey)