| TOKYO, June 30
TOKYO, June 30 (Reuters Life!) - A Singapore group that aims
to do for Asia what Grammy organisers have done for the U.S.
recording industry was launched on Thursday to promote regional
musicians and highlight musical achievement.
The Asia Academy of Music Arts & Sciences (AAMAS) will
eventually recognise outstanding artists with honours called the
Encore Awards, to be voted upon by their peers, said co-founder
Senn Moses of MusicDNA Pte Ltd, a Singapore joint-venture
"They will be similar to a Grammy, an Oscar, an Emmy, in the
sense that they will be chosen and voted on by peer members,"
Moses told Reuters.
The Grammys are awarded by the U.S.-based National Academy
of Recording Arts and Sciences (NARAS) every year and since
their inception more than 50 years ago have come to be known as
the world's top music honours.
The Oscars are the U.S. film industry's top honours and the
Emmys are given for U.S. television.
In addition to awards, NARAS sponsors a foundation for
community outreach and it backs a programme called MusiCares,
which provides financial, medical and personal assistance for
musicians and other industry professionals in times of need.
In Asia, the need for a group to support music became
apparent following several years of study into the music
industry across the vast region, Moses said.
"What we started to find out was, it was very segmented ...
There isn't much that's really there for the benefit of music
itself, for the musicians," he added.
The new organisation will be based in Singapore and
represent the interests of music industry professionals or
students in virtually all nations of the Asia-Pacific region,
organisers said in a statement.
Founding members number nearly 3,000 and a roughly 20-member
governing board will be announced shortly. The group's first
show to recognise excellence in music will be held in 2012 in
Hainan, China, with honorary awards, organisers said.
The first peer-voted awards will come in 2014, Moses said.
"We want to make something that is for music people, by
music people, and will also bring the world a lot closer
together -- and hopefully, we'll find more sharing across
geographic borders," he added.
(Editing by Bob Tourtellotte and Edmund Klamann; To read more
about our entertainment news, visit our blog "Fan Fare" online