Musicians' unions stay out of digital debate
But managers are getting more organized themselves through such groups as the Music Managers Forum and are increasingly encouraging their clients to get more engaged in addressing their shared interests for the mutual good of all.
"Artists don't think in business terms," says Barry Bergman, an artist manager and president of the MMF's U.S. branch. "They want to make music, tour and play and do what artists do . . . (But) they have to understand the world as it is today rather than as it used to be. In order for anything to change, they have to start to think as a group or a collective, and not individually, about themselves."
Reuters/Billboard
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