* Network orders 16 new shows, including seven comedies
* 'The Voice' to take on 'X Factor" in the fall
* 'Harry's Law,' 'Awake,' 'Bent' all canceled
By Jill Serjeant
LOS ANGELES, May 13 The struggling NBC network
on Sunday announced 16 new TV shows - seven of them comedies -
for the 2012-2013 season, and in a show of confidence said it
will broadcast singing contest "The Voice" in the fall as well
as the spring.
NBC, which has been the least-watched of the four major U.S.
TV networks for several years, said it hoped the slew of new
comedies would capture the young viewers most coveted by
advertisers because of their spending power.
"We want to get more comedy on the schedule. I think it
would be good for the health of the network," NBC entertainment
chairman Bob Greenblatt told reporters in a conference call.
"We are adding several new comedies which we hope will
portend the future of where we go with shows that are broader
and more accessible and will garner a bigger audience,"
NBC, majority-owned by Comcast Corp unveiled the
schedule a day ahead of an "upfront" presentation of its
2012-2013 schedule to advertisers. Some 75 percent of
advertising sales are made in the few weeks following the
Walt Disney Co's ABC, CBS Corp's CBS and
News Corp's Fox < NWSA.O> p resent new shows later this week.
The new NBC comedies, which will start rolling out in
September, include a family comedy set in the White House called
"1600 Penn", a show about gay dads and surrogate parenting from
"Glee" creator Ryan Murphy, and "Animal Practice" - a show about
an unorthodox veterinarian in New York.
SHORTER ORDERS CUT COSTS
With so many new shows, NBC cut costs by ordering just 13
episodes of some of them, instead of the standard 22.
"Nothing would make us happier than to see this 13 episode
order expand to 22 because they are doing well and then we
really have an embarrassment of riches, Greenblatt said. "The
only way to make the math work was to make some of these shows
slightly smaller orders."
Old favorites, but those with declining audiences such as
"The Office" and "30 Rock," will return, and Greenblatt said no
decision had been made about how many more seasons those shows
will enjoy on air.
NBC also ordered five new dramas including "Hannibal," based
on fictional killer Hannibal Lecter, and four new reality shows.
During the 2011-12 season that is about to wrap up, the
network season suffered a number of high-profile and costly
failures including dramas "The Playboy Club", "Prime Suspect,"
"Awake" and comedies "Free Agents" and "Bent," all of which were
canceled or are not returning.
Musical drama "Smash" and "The Voice" were the few bright
spots. "The Voice" marks NBC's only entry in the Top 10
prime-time shows among the 18-49 age group most sought by
NBC said "The Voice" would now air twice a season, starting
with a slot in the fall on Mondays and Tuesdays ahead of
returning Fox contest "The X Factor" on Wednesdays and Thursdays
Greenblatt said there was room for two competition shows at
the same time and shrugged off buzz around the expected hiring
of Britney Spears as a new "X Factor" judge in the fall.
"We just try to close our ears to what is going on out there
and just focus on our own show. Everyone said we couldn't
possibly launch 'The Voice' in the wake of 'American Idol,'", he
said, referring to the two shows running concurrently this year.
"There was never any doubt that we were going to do two
cycles a year (of 'The Voice') eventually after we got our sea
legs," he said.
But Greenblatt said tweaks were underway at "The Voice" to
keep audiences engaged. "We know people love the revolving
chairs, and so we have a plan to get them into the battle
rounds. There are also changes and tweaks in the format that
will make it even better and more competitive."
"Smash," starring Debra Messing and Katharine McPhee and
capturing the backstage drama of putting on a Broadway musical,
has earned a loyal following and Greenblatt said he "Couldn't be
happier" with Smash.
Among other the shows that will not be returning to NBC next
season are legal drama "Harry's Law" - because NBC said its
audience skewed too old - "The Firm," "Are You There Chelsea?"
and "Best Friends Forever."