NEW YORK, Sept 22 NBC Universal Chief Executive
Jeff Zucker said on Wednesday his company is not likely to
follow rivals to make its TV shows available for Apple Inc's
(AAPL.O) new 99-cent rental service unveiled earlier this
Offering NBC's shows for that price on the Apple TV service
would undermine the value of their shows, he said.
"We do not think 99 cents is the right price point for our
content. ... We thought it would devalue our content," Zucker
said at a Goldman Sachs investor conference.
He pointed to the fact NBC shows are already available for
$1.99 for download on Apple's iTunes service.
Apple inked a deal with News Corp's (NWSA.O) Fox and Walt
Disney's (DIS.N) ABC to make their shows available for 99 cents
per rental when it announced the launch of the new Apple TV
News Corp President Chase Carey, also speaking at the
conference, described the Apple 99-cent deal as a "short-term
NBC Universal is in the process of being merged with
Comcast Corp's entertainment unit in a new joint venture with
current owner General Electric Co (GE.N), pending the outcome
of an ongoing regulatory review.
Comcast Chief Financial Officer Michael Angelakis said
earlier at the conference that the merger is still on course to
be completed by the end of the year.
(Reporting by Yinka Adegoke; Editing by Richard Chang)