* Potential game-changer in infant milk market-Nestle
* Formula capsules roughly double price of powdered milk
* Nestle critics say system favours the wealthy
By Barbara Lewis
VERS-CHEZ-LES-BLANC, Switzerland, May 25 Nestle
NESN.VX, on Wednesday launched its BabyNes baby milk dispenser
using a system similar to its highly profitable Nespresso coffee
The world's biggest food group said the machine and its
infant formula capsules are on sale in the Swiss market and
would be rolled globally depending on their popularity.
"It's potentially a game changer in the infant formula
category," said Martin Grieder, head of advanced nutrition
systems at Nestle. "It's very simple, very intuitive, hygienic
and of optimum safety."
Nespresso, Nestle's top-selling premium portioned coffee
brand, has been one of the company's fastest-growing brands with
sales in 2011 expected to be more than 3.5 billion Swiss francs
($4 billion). [ID:nLDE72A0IZ]
Cut-price copycat versions of Nespresso capsules have sprung
up, prompting Nestle to take legal action against makers such as
Sara Lee SLE.N, Swiss supermarket chain Denner and Ethical
Coffee Co run by ex-Nespresso head Jean-Paul Gaillard.
Product innovation is one of Nestle's strategies for
managing volatile costs of raw materials such as cocoa beans,
coffee and milk.
Executives launching the BabyNes at Nestle's research centre
would not disclose expected profit margins on the new product.
BabyNes machines sell for 249 Swiss francs ($284) with
capsules costing between 49 and 55 Swiss francs for a pack of
26, roughly double the cost of regular powdered baby milk in
As the leading maker of baby milk, Nestle has in the past
incurred stinging criticism from breast-feeding campaigners,
which have accused it of violating the International Code of
Marketing of Breastmilk Substitutes. [ID:nLDE74B2A0]
In a statement on Wednesday, the International Baby Food
Action Network (IBFAN) repeated those charges and said BabyNes
was "a product for the rich".
Nestle says formula provides a healthy alternative for those
who cannot breast-feed or wish to supplement breast-feeding.
(Additional reporting by Emma Thomasson in Zurich)
($1=.8760 Swiss Franc)