WHO changes flu virus strain name from swine flu

GENEVA (Reuters) - The World Health Organization (WHO), bowing to pressure from meat industry producers and concerned governments, said on Thursday it would refer to a deadly new virus strain as influenza A (H1N1) not swine flu.

"From today, WHO will refer to the new influenza virus as 'influenza A (H1N1)'," it said in a brief announcement posted on its www.who.int/en/ website .

(For more Reuters swine flu coverage, please click here:

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(For WHO information on swine flu, go to:

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(Reporting by Jonathan Lynn)