(Adds confirmation from News Corp, background)
By Kenneth Li
NEW YORK Dec 4 News Corp's NWSa.N Fox
Entertainment Group said on Tuesday it has purchased Beliefnet,
a Web site on spirituality and faith, as part of its Internet
Financial terms were not disclosed.
Founded in 1999, Beliefnet, which offers everything from
message boards, news and blogs to e-mail newsletters and social
networks, attracts more than 3.1 million unique monthly
visitors and 7.6 million subscribers, according to its Web
The site targets users holding myriad faiths including
Christianity, Islam, Judaism, and followers of Falun Gong.
Fox sees Beliefnet as a way to distribute its content, from
20th Century Fox Home Entertainment's faith-based programming
to HarperCollins's Zondervan and HarperOne brands.
The company will be a part of Fox Digital Media, led by
President Dan Fawcett. The division is responsible for
distributing Fox programming on the Internet.
Although it is not a part of News Corp's Fox Interactive
Media (FIM), which oversees MySpace, Fox Digital Media plans to
work closely with FIM, and will use targeted advertising
technology developed by FIM.
News of the deal was first reported by media blog
News Corp has rapidly expanded its Internet properties
since 2005 after it purchased the MySpace social network for
(Editing by Brian Moss)