| NEW YORK
NEW YORK Oct 26 The plunge in U.S. newspaper
circulation is accelerating, according to the latest figures
released on Monday, as more people cancel their subscriptions
and publishers cut distribution and sales of discounted
Average weekday circulation at 379 daily newspapers fell
10.6 percent to about 30.4 million copies for the six months
that ended on Sept. 30, 2009 from the same period last year,
according to the U.S. Audit Bureau of Circulations.
The pace of decline more than doubled compared with last
year. From September 2007 to September 2008, circulation fell
Sunday circulation, which was measured at 562 papers, fell
7.5 percent to 40 million copies. Last year's Sunday decline
was 4.9 percent. None of the top 25 papers by circulation made
any Sunday gains in the latest figures.
The results measure paid circulation and are a key measure
for businesses deciding where to spend their advertising
dollars. Newspaper publishers want advertisers to measure
readership -- the number of people estimated to read a copy of
the paper -- a number that is growing at most papers.
Circulation at only one U.S. paper rose among the top 25;
News Corp's Wall Street Journal said circulation rose 0.6
percent to 2.02 million.
It took the top position in size after Gannett Co Inc
(GCI.N) reported a 17 percent circulation decline for USA Today
as hotels cut back free copies of the paper.
News Corp fared less well with the New York Post, whose
weekday circulation fell almost 19 percent. Its daily tabloid
rival New York Daily News, owned by Boston Properties (BXP.N)
co-founder Mort Zuckerman, reported a 14 percent decline.
The New York Times's (NYT.N) daily circulation fell 7.3
percent, while Sunday circulation, where it is the No. 1 paper
in the U.S., fell 2.7 percent. The Boston Globe, which the
Times until this month was trying to sell, reported an 18.5
Among other top 10 U.S. dailies, Tribune Co's TRBCQ.PK
Los Angeles Times posted an 11-percent drop and the Chicago
Tribune fell 9.7 percent. The Washington Post WPO.N reported
a 6.4-percent drop on weekdays and a 5-percent drop on Sunday.
Three top 25 papers, The Star-Ledger in Newark, New Jersey,
Hearst Corp's San Francisco Chronicle and AH Belo's (AHC.N)
Dallas Morning News, reported declines of more than 20
Mostly smaller papers populated the list of top gainers.
The best was the York Daily Record in southern Pennsylvania
with a 16.5 percent weekday rise. Others included the Las Vegas
Review-Journal, the New Haven Register in Connecticut and the
Fargo Forum in North Dakota.
(Reporting by Robert MacMillan; Editing by Derek Caney)