(Corrects to show GoDaddy narrowed from a list of 100, not
100,000 people in paragraph 6)
By Jennifer Saba
NEW YORK Feb 2 GoDaddy, the company that
provides website domain names, took a page from reality TV on
Sunday night, and aired a commercial in which a 36-year old
engineer quit her job in front of more than 100 million viewers
tuning into the Super Bowl.
The spot starred movie actor John Turturro who introduces
Gwen Dean from Yonkers, New York, who Turturro said wanted to
pursue her dream of puppetry.
"I quit, Ted," Dean said in the 30-second spot, addressing
her boss while mouthing the words with a blue furry hand puppet
surrounded in a room full of puppets. "Ciao baby!"
Dean's audience likely tops those of others in recent years
who have taken the public route of ditching their jobs,
including a former Goldman Sachs salesman who stunned the
investment bank world with a scathing public resignation in The
New York Times and the enterprising young woman who posted to
YouTube a video of her dancing her departure from an animation
"I'm thrilled to be moving to a new and exciting phase where
I am listening to my inner-cheerleader - I am absolutely ready
to do my own thing and be my own boss," Dean said in a statement
Dean was narrowed from a list of 100 people who wanted to
quit their jobs after GoDaddy put out a blind ad calling for
participants willing to publicly end their careers. Ad agency
Deutsch NY produced the spot.
The concept is a complete departure for GoDaddy, which has
famously aired bawdy commercials with scantily clad women for
the past decade during the most-watched TV event in the United
States. Its commercial in last year's Super Bowl featured
Israeli supermodel Bar Refaeli passionately kissing a geeky
"GoDaddy has finally grown up," said Jim Elliott, chief
creative officer at ad agency Y&R. "They are not going for the
low-hanging fruit of potty humor, or T&A.
"People quitting live during the game is a poignant idea,"
Dean does not identify her company or the full name of her
boss in the commercial. GoDaddy said in a statement that Dean
intends to email a formal resignation to her boss.
Super Bowl ads currently cost about $4 million for a
The Seattle Seahawks beat the Denver Broncos 43-8 in the
(Reporting by Jennifer Saba in New York; Edited by Ronald